Google's marketing campaign under the banner of "#BestPhonesForever" has taken an amusing twist in its latest installment, which playfully teases the forthcoming launch of the Pixel 8 and Pixel 8 Pro on October 4. The ad compares Google's Pixel 7 Pro to Apple's iPhone 15 Pro and Pro Max, creating a comical narrative.
In the video, Google emphasizes the innovations and AI-driven features expected in the Pixel 8 series, juxtaposing them with what it humorously portrays as the iPhone's more modest updates, including "a different mute button, a dynamic-er island, and a new charging port." Google suggests that the iPhone is nervously aware of the impending Pixel 8 Pro's potential to outshine it in terms of innovation and AI capabilities.
The ad implies that the Pixel 8 devices will garner significant attention, thanks to their "eye-catching design" and "best AI" offerings. However, it's worth noting that the narrative crafted by Google in this marketing campaign appears to be a playful exaggeration.
While Google's "#BestPhonesForever" ads aim to infuse humor into the rivalry between Android and iOS, some observers find this particular installment to be a bit of a misfire, given the robust following and enthusiasm that Apple products typically generate during their launches. Nonetheless, the ad campaign continues to be a unique and entertaining facet of the ongoing competition in the smartphone market.