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Poco Set to Rebrand Redmi Note 13 Pro for Global Markets

  • Updated: 25 September 2023
  • | Xiaomi

After Redmi's recent launch of the Note 13 series in China, which introduced the vanilla Note 13, the high-end Note 13 Pro, and the top-tier Note 13 Pro Plus, all eyes are on their potential global debut. While official confirmation is pending, credible sources indicate that Xiaomi intends to introduce the Note 13 Pro as a Poco-branded smartphone in international markets. This move aligns with Poco's established practice of rebranding Redmi devices, with the original moniker also retained upon global release.

Although it remains uncertain which Poco phone the Redmi Note 13 Pro will be rebadged as, historical trends suggest it could become a part of the Poco X series. An example of this strategy is evident in the current Poco X5 Pro, which essentially represents a rebranded Redmi Note 13 Pro Speed Edition. Given this precedent, it's possible that the Note 13 Pro will be marketed as the Poco X6 Pro upon its global launch, although this is speculative at this early stage. The release date for this transition remains several months away.

To provide a snapshot of the Redmi Note 13 Pro's capabilities, it enters the market as a formidable mid-range contender. The device debuts with the advanced 4nm Snapdragon 7s Gen 2 processor, ensuring robust performance. Its display is a standout feature, with a 6.67-inch AMOLED screen, a 120Hz refresh rate, and a remarkable 1,600 nits peak brightness, offering users a vibrant and immersive viewing experience. Additionally, the device packs a remarkable 200MP primary camera, a capacious 5,100mAh battery, and 67W fast charging support, addressing essential aspects of modern smartphone usage.

In terms of pricing, the base model, featuring 8GB of RAM and 128GB of storage, starts at CNY 1,499 (approximately PKR 62,000) in China. With these impressive specifications and competitive pricing, expectations are high for the Note 13 Pro's imminent global release, which is poised to further strengthen Poco's presence in the mid-range smartphone segment.